These are a set of images for Edmundo’s Cigar Shop. They sell “cigars, lIfestyle & comforts” from their very cool store on the Fulham Road in London. My brief was to create images they could use to promote their new cigar store on their social media. The budget didn’t allow for models and the store was still being made ready for opening. So one of the owners sourced some friends to model and I worked quickly around the pre opening prep.

As with all shoots, preparation is key and I always take time to run through ideas and mood boards with the client. This gave us an agreed shoot list for the day which meant we didn’t miss any of their desired shots. And in the space of an afternoon I delivered over 200 finished images for them to use on social.