Epson were launching two fitness products and asked our sister agency Relish to create an integrated launch campaign. I devised the print and video concepts, and shot the print campaign and directing the film.
The key feature of the GPS running watch and fitness wristband were the heart rate monitors. They didn’t drain the battery in giving immediate feedback on how everything actions such as walking to the shops or even sleeping contributed to your health. We came up with the headline ‘everything counts’. Then showed a person doing high to low cardio activities in one image.